In creative collaboration with the Producer, 2013 Sydney New Year’s Eve, the event’s Creative Directors, Imagination Australia, have devised a creative concept for 2013 Sydney New Year’s Eve, Shine.


In 2013, Sydney New Year’s Eve will Shine.

Sydney is a City of vibrant, energetic, diverse villages and people who come together to create the greatest city on earth. A city where the sun, the water and the people shine.

The all seeing, ever-sparkling eye symbolises one community and one shared vision to live a harmonious, stimulating, exciting life in a city that allows every individual the opportunity look to the future with optimism… and to Shine.

2012 Sydney New Year's Eve Hero Creative